Google has been known as an innovator in the technology sector, offering solutions to all types of businesses through dynamic online applications. This year, at the Google Cloud Conference, the company announced advancements in machine learning, audit logging, the Google speech API, and more, but one of its most exciting announcements was that Google will pursue a new audience for their cloud computing platform: enterprises and mid-market businesses.
At the present moment, the Google Cloud Platform provides many different services for all types of businesses. In basic terms, the Google Cloud Platform is the technology that powers Google’s online infrastructure, and the search-engine giant is hoping to rope in more clients by open-sourcing the framework that their major services utilize. Some of the many uses for the Google Cloud Platform include:
- File storage
- Application development and hosting
- Data analytics
- Database hosting
- Google Apps (Docs, Sheets, Slides, etc)
Perhaps you’ve used some of Google’s online services, like Google Drive or Google Apps for Businesses, for your own organization. Of course, it would be difficult to list out every single use of the Google Cloud Platform here; but the fact remains that Google’s foray into enterprise-level cloud solutions will prove to be challenging, to say the least; especially in light of major competitors like Microsoft and Amazon. Judging from their success with Apple, they might do just fine. Apple has agreed to sign on as a Google customer, and is moving away from Amazon Web Services. Taking on such a major acquisition could be just what Google needs to play with the big boys of enterprise cloud services, and to establish their services as viable cloud platform options.
Some other big names that have invested in the Google Cloud Platform include:
- Coca Cola
- Best Buy
- Sony Music
It seems that Google is hoping to attract new clients by addressing two of the largest problems associated with adopting a cloud platform: customer enterprise agreements, and changing from old software to a new service. However, they also want to make a service that’s easy to migrate away from, should the client desire to do so.