It’s been an uphill battle for Google in their latest business endeavor–providing Google Cloud services to the enterprise environment. Since Google has to compete with other software giants like Microsoft and Amazon Web Services, some have questioned Google’s decision to invest in this particular market. Despite the opposition, however, Google has proven that it is vehemently pursuing a slice of the enterprise cloud market share.

The Big Ones

At the 2016 Google Cloud Platform Next conference in San Francisco, Google announced that two major enterprises would be joining the ranks of Google Cloud’s enterprise service: Disney Consumer Products Interactive Media and Coca Cola. With such large companies taking a chance with Google’s services, it’s likely that more will be willing to turn to the emerging enterprise cloud provider.

Additionally, Google purchased Orbitera, which eWeek describes as “a West Hollywood, California-based startup that has developed a new-gen platform for buying and selling cloud-based software, something Google did not already have at its disposal.” It’s thought that this purchase will help Google compete with larger enterprise cloud providers, particularly in regard to how enterprise services are delegated through the cloud. Orbitera is responsible for automating processes such as billing, packaging, and pricing, so it’s a valuable investment for Google as it works to differentiate itself from the competition.

But Can It Catch Up?

Despite Google’s best efforts, it still struggles to capture similar statistics to other major players in the enterprise cloud market. Compared to Amazon Web Services and Microsoft Azure, Google is still trailing behind in terms of profits. However, you might be surprised to know that according to Synergy Research Group, Google Cloud now makes up a larger percentage of the worldwide cloud infrastructure services market share than Salesforce, and the only company to exceed Google’s impressive year-on-year growth rate of 108% was Microsoft, at 124%.

Current and Upcoming Enterprise Features

Google Cloud’s enterprise platform offers a comprehensive list of services, making it appealing to an enterprise. These features include: computing/virtual machines, storage and databases, networking, big data, management and developer tools, and security. For a full list of Google Cloud’s enterprise offerings, click here.

Most notably, Google has expanded its enterprise offerings to touch upon the needs of enterprise database management. Cloud SQL, Cloud Bigtable, and Cloud Datastore are all available, as is a beta-release of its Microsoft SQL Server images that includes built-in or bring-your-own licenses and storage upgrades. New features for Cloud SQL include support for MySQL 5.7, point-in-time recovery, automatic storage resizing, and one-click failover replica setup.

As for the managed NoSQL Cloud Datastore, users can integrate apps through a generally available API. Those who use a managed NoSQL database compatible with Apache HBase can now use Cloud Bigtable. Additionally, maximum read and write Input/Output operations per second for Persistent Disk volumes have been increased to 25,000 for all users with no change in pricing, and customer-supplied encryption keys for Google Cloud Storage are now available. If that’s not enough Google’s Cloud Storage Nearline has reduced latency and achieved practically real-time status, making it an efficient way to use big data tools (Google BigQuery).

Despite the competition, Google is proving that it’s competent enough to garner support in the enterprise environment. However, the platform still faces an uphill battle, and only time can tell how well their cloud offerings develop.

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